Understanding the business needs, unique views of the stakeholders, indicators to measure, and the end-user, is priority to start each project.
Design placing the user at the center, proposing the best ways to help people achieve their goals.
From understanding the business, benchmark, always going through the user, knowing new technologies and how they affect the design, research is key in every process.
Let’s go beyond inclusive design, seek to be equitable with users, thinking about the needs of one and that it works for all.
Share test findings with stakeholders, make it known that decision-making does not come from the stomach, but the data.
It is part of the whole project, it is the opportunity for improvement that is found in each small instance.
We don't remember the product itself,
but how the product makes us feel ”
